Founding Mothers Media

Your work evolves.
So does your brand.

Brand architecture and design to meet you where you are. Four containers with one through-line. Built for any season.

🌱 Seed
🌿 Emerge
🍃 Unfurl
🌳 Root

Stage 01 · Foundation

Seed

Your professional starting point.

$2,950

$950 upfront + $500/mo × 4

Under $50K revenue
Timeline 2–4 week build + 4 months coaching
What you get
Canva website Booking flow Tutorial library WhatsApp async consulting Domain setup Integration support
Best for Practitioners who need a professional presence — not eventually, but now.
What's next → Emerge
Get Started

Open enrollment

Stage 02 · Expansion

Emerge

The full operational backbone your business deserves.

$9,000

$3,000 upfront + $1,500/mo × 4

$75K–$300K+ revenue
Timeline 8-week build + 4 months support
What you get
Full audit Brand identity Website build Up to 3 automations Back-end dashboard Messaging document Payment processor Booking system Offer & pricing strategy
Best for Making money but it feels unsustainable. Nothing is documented. The backend is chaos.
What's next → Unfurl or Root
Book a Call

2 spots per quarter

Stage 03 · Custom

Unfurl

For the work that doesn't fit a template.

Starting at $15,000

Custom scope · Application only

By application
Scope Every engagement is built from scratch. No two Unfurl projects look the same.
Could include
Full brand guidelines Packaging design Go-to-market strategy Website CMS build Shopify buildout Fractional ops management Custom strategy support
Best for Your work has outgrown every box. You need a partner who can hold a vision and build the infrastructure around it.
Access Application only · High-touch · Limited availability
Apply Now

Application required

Ongoing · Partnership

Root

The ongoing partnership for those ready to go deeper.

$500 or $1,500/mo

6 or 12 months · Cancel anytime

Root & Emerge graduates
Timeline 6 or 12 months · Cancel anytime
What you get
Monthly deep-dive Async support Strategy at every pivot Systems evolution Continuous alignment
Best for Somewhere around month three of our work together, you know you're not ready to stop.
Access By invitation
Learn More

Invitation only

Side by side

🌱 Seed
🌿 Emerge
🍃 Unfurl
🌳 Root
Investment
Total $2,950 $9,000 Custom / $15K+ $500 or $1,500/mo
Upfront $950 $3,000 Custom —
Monthly $500 × 4 $1,500 × 4 Custom Ongoing
Timeline
Build 2–4 weeks 8 weeks Custom Continuous
Support 4 months 4 months Custom 6 or 12 months
Revenue range Under $50K $75K–$300K+ High-ticket Graduates
What's built
Website ✓ Canva, 2 pages ✓ Full build ✓ CMS / custom —
Brand identity — ✓ Creation or expansion ✓ Full guidelines ✓ Ongoing
Offer / pricing — ✓ Psychology + strategy ✓ Custom ✓ Continuous
Automations — ✓ Up to 3 ✓ Custom ✓ As needed
Back-end dashboard — ✓ Full setup ✓ Custom ✓ Evolving
Messaging document — ✓ Marketing + VA-ready ✓ Custom —
Packaging / print — — ✓ If in scope —
Go-to-market strategy — — ✓ If in scope —
Payment processor — ✓ Setup ✓ Custom —
Booking system ✓ 1 type ✓ Full config ✓ If in scope —
Support
Communication WhatsApp WhatsApp ✓ Custom WhatsApp
Tutorial library ✓ ✓ ✓ ✓
Strategy call — ✓ Monthly, 60 min ✓ Custom ✓
Documentation / SOPs Basic handoff ✓ Full ✓ Custom ✓ Evolving
Access
Availability Open enrollment 2 spots / quarter Application only By invitation
What's next → Emerge → Unfurl or Root — Renewed annually

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